Keynote – Cleaning Up in Love: How CLR Brands Proved Cleaning Is Sexy — and Profitable - Video

How does a well-known but budget-conscious brand compete against the other giant cleaning brands? For Jelmar’s CLR Brands, the answer started with deep audience segmentation and an insight-driven campaign that tapped into emotion, relationships and lifestyle habits. CMO Jaci Volles shares how her team moved beyond product labels to connect with customers on a more personal level: their relationships. She’ll share insights on cross-channel media planning, segmentation strategy and performance-driven storytelling, plus a fresh perspective on how a clean home can spark love.

Jaci Volles
CMO
CLR Brands