The Full Story of MTVJesse (Ex Nelk) - Video

Jesse Sebastiani joined Kyle Forgeard in 2014 to build Nelk, Happy Dad, and Full Send before leaving in 2022 to start creative agency and new channel @sunday.

0:00 Who is MTVJesse?
1:27 How he got an MTV Show in High School
3:08 Skate Culture's Influence on YouTube
5:40 Early Success
7:00 Early 2000's MTV is YouTube
8:20 The only time he enjoyed fame
10:24 How Jesse Sebastiani joined Nelk
14:00 YouTube vs Nelk
15:00 Nelk's first viral video
16:22 Hobby to full time creator
19:40 Good vs Bad Pranks
21:17 Our complicated relationship with Nelk
25:00 MTVJesse's complex relationship with Nelk
27:00 Full Send Merch & Audience Building
29:27 The moment Nelk peaked
31:58 Why MTVJesse left Nelk (jail)
33:50 How MTVJesse made milllions selling Nelk
37:38 How much money is enough?
41:53 Why start Sunday, MTVJesse's next chapter
47:19 Confidence in YouTube
51:23 Was Nelk treated unfairly?


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We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.