Writing for Impact with Bill Birchard | 8 Scientific Secrets to More Compelling Writing [interview] - Video

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⏱ Chapters:
00:00 - When I was going through your new book, Writing for Impact, there was a quote that jumped out at me... [Intro]
02:00 - Who is Bill Birchard?
02:48 - What does it feel like to readers when they get these rewards?
07:19 - Okay, at a high level, in WRITING FOR IMPACT you broke down impactful, compelling, interesting writing into 8 strategies that have been revealed by science...
37:08 - How do you work this into your writing process?
39:50 - What are some of your favorite or go-to writing tactics that you use for more engaging writing?
45:30 - What's your biggest takeaway after all your psychology and neuroscience research?
46:40 - Get more from Bill Birchard! [More Resources]

There are 8 lessons from science that will help you stimulate your reader’s imagination and emotion…
These 8 lessons, applied, will make your writing more interesting and impactful.
They’re backed by research.
Actual lie-down-in-a-tube-and-get-your-brain-scanned research by psychologists and neuroscientists…
Showing how the right kind of writing can stir up all kinds of activity throughout your brain.
And these same lessons point to writing that pulls our readers in, and holds their attention all the way to the end.
Today’s guest, Bill Birchard, just wrote a book, Writing for Impact, about these 8 secrets…
And for the first time ever, he’s sharing these secrets explicitly with copywriters!
Here’s my interview with Bill Birchard on Writing for Impact
Yours for bigger breakthroughs,
Roy Furr

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