Inside the ‘invisible’ Arctic forest hotel, proving a hit with content creators - Video

(27 Dec 2024)
FINLAND INVISIBLE LODGE
 
SOURCE: ASSOCIATED PRESS
 
RESTRICTION SUMMARY: 

LENGTH: 5:56

ASSOCIATED PRESS
Rovaniemi, Finland - 6 December 2024

1. Various aerial shots of snow-covered forest
2. Various aerial shots of “invisible” lodges at Invisible Forest Lodge
3. Various of lodges
4. Pan of trees in forest
5. Pan of lodge and forest trees
6. Setup shot of co-owners Alon and Olga Robacha, walking by lodge
7. SOUNDBITE (English) Alon and Olga Robacha, co-owners of Invisible Forest Lodge:
Olga: "We wanted to create a location, which is melting in nature. When we were building, we were looking different solutions how to make houses, not breaking the nature, melting and becoming invisible. Our first idea was to make wooden log houses, and we did the first version of prototype, and we saw that it's not melting enough. So, we decided that we have to really melt them in and increase the amount of trees by reflection, not decreasing them by cutting around."

Alon: "Yeah, actually, we just fell in love with this area, the rocks, the nature of the trees. We just want to keep it that way. So, this was the base inspiration."

8. Various aerial shots of lodges
9. Olga uncovering hot tub
10. Hot tub starting 
11. Steam rising, lodge in background
12. Light outside lodge 
13. Olga giving tour of lodge
14. Various of lodge interior, bed 
15. Pan of sauna 
16. Close of bottles in bathroom
17. Pan of bathroom
18. SOUNDBITE (English) Olga Robacha, co-owner of Invisible Forest Lodge:
"The idea was to build a very Instagrammable venue for TikTokers and Instagrammers, they can create the content, this is a large group of our guests. But anyway, our main guests are nature lovers, those who want to stay in nature, but still not far from civilization, so they can have all the services and facilities and also not ready to give up on the luxury."

19. Various of dining area, lights
20. Various of communal sauna 
21. Various of bar, wine glasses 
22. SOUNDBITE (English) Olga Robacha, co-owner of Invisible Forest Lodge:
"The COVID(-19) showed people that you have to live now, no time to waste. You have to not collect the material value, you have to collect the experiences and you have to collect the memories. While sitting locked, people were missing it, and it made them realise. Yeah, it's like a water pipe which was held and then released, and then it's booming."

23. Reindeer at Santa Claus Village winter-themed amusement park 
24. Visitors waiting for reindeer sleigh ride 
25. Various action camera shots of reindeer sleigh ride
26. Various of visitors at campfire, roasting marshmallows 
27. Pan of visitors, Santa Claus Village exterior 
28. Various of visitors taking pictures on smartphones
29. Close of line marking the Arctic Circle
30. Close of temperature gauge, reading -4 degrees Celsius
31. Pan of visitors, Santa Claus Village exterior 

ASSOCIATED PRESS
Rovaniemi, Finland - 4 December 2021
 
32. Various of carvers making ice sculptures at Snowman World 
33. Iguana ice sculpture
34. Setup shot of Sanna Karkkainen, CEO of Visit Rovaniemi, stood in Snowman World
35. SOUNDBITE (English) Sanna Karkkainen, CEO of Visit Rovaniemi:
"It's very essential. It's all about peer-to-peer marketing and social media. The posts and the shares that we get, no matter is it Northern Lights or Santa or Arctic Circle crossing or whatever you do here, the fun stuff, if it's Instagrammable, it works really well."

ASSOCIATED PRESS
Rovaniemi, Finland - 6 December 2024

36. Pull focus from tree to lodge
37. Various aerial shots of snow-covered forest

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